LinkedIn post images: dimensions and template ideas

LinkedIn rewards links that look credible. When you share an article and the preview snaps to a sharp, well-composed image with a clear headline, it reads as professional and gets the click. When the image is fuzzy, cropped through the middle of your title, or missing entirely, the post looks unfinished and people scroll past. This guide covers the correct LinkedIn share image size, how the feed actually renders previews, editorial template ideas that suit a business audience, and a short do-and-avoid list.

The LinkedIn share image size

When you paste a link into a LinkedIn post, the preview image LinkedIn pulls comes from your page's Open Graph tags. The size to design for is:

• LinkedIn shared-link image: 1200x627 (very close to the 1.91:1 Open Graph ratio).

That is the number to remember. LinkedIn reads the same og:image tag that Facebook, Slack, and Discord use, so a single well-made image covers all of them. If you already produce a standard Open Graph image at 1200x630, you are within a few pixels of LinkedIn's target and it will render cleanly. There is no need to make a separate file just for LinkedIn.

Here are the meta tags LinkedIn looks for:

<meta property="og:title" content="Your article headline" />
<meta property="og:description" content="One sharp sentence about the piece." />
<meta property="og:image" content="https://example.com/og/linkedin-card.png" />
<meta property="og:url" content="https://example.com/blog/your-post" />
<meta property="og:type" content="article" />

A few rules that matter on LinkedIn specifically:

• og:image must be an absolute URL (starts with https://). A relative path like /og/card.png will not resolve and you will get no preview.
• Keep the file under 5 MB. Use PNG for crisp text and flat color, or JPG for photographic backgrounds.
• Serve everything over HTTPS. LinkedIn's crawler needs to fetch the page and image anonymously, so do not hide them behind a login or block them in robots.txt.

If you export from FreeOGImage, images render at 2x for sharpness, so headlines stay clean on high-density displays.

How the LinkedIn feed renders previews

A couple of things about the feed are worth designing around:

• The image is wide, not tall. LinkedIn shows the link preview in a horizontal card, so a landscape 1.91:1 image fills the frame. Square or portrait images get center-cropped, which often slices the top and bottom off your design.
• Text gets small fast. Many people browse LinkedIn on a phone where the preview is only a few hundred pixels wide. A headline that looks fine at full size can become unreadable. Use a large, bold typeface and keep the wording short.
• The clickable card is the image. On LinkedIn the preview image itself is the tap target for the link, which is why a clear, on-brand image earns more clicks than a generic stock photo.

Editorial template ideas for a professional audience

LinkedIn is a business feed, so a calm, editorial look usually outperforms loud, consumer-style graphics. Ideas that work well:

• Headline-first editorial. A large serif or strong sans headline on a clean background, your logo small in a corner, and plenty of breathing room. This reads like a publication, which is exactly the tone LinkedIn rewards. The editorial template is built for this.
• Author or speaker card. Article title plus a short "by [Name], [Role]" line. Great for thought-leadership posts and personal-brand content.
• Quote or stat callout. Pull one sharp sentence or a single number from the piece and make it the hero. Restrained and quotable.
• Muted brand palette. Skip neon. A two-color scheme drawn from your brand, with high contrast between text and background, looks trustworthy in a professional feed.
• Consistent series styling. If you post regularly, keep the same layout and only swap the headline. Repetition builds recognition in the feed.

Browse the full template gallery to compare looks side by side, or read other guides on the blog.

Do and avoid

A quick checklist before you hit Post:

Do

• Design at 1200x627 (or the near-identical 1200x630 Open Graph size).
• Use one short, high-contrast headline that is readable at thumbnail scale.
• Keep important text and your logo inside a safe margin away from the edges.
• Host the image at a public HTTPS URL and set og:image to that absolute address.
• Re-check the preview after any tag change.

Avoid

• Square (1080x1080) or portrait images for shared links. They get cropped through the middle.
• Tiny, thin, or low-contrast text that disappears on mobile.
• Relative image paths or images blocked behind auth or robots.txt.
• Cramming a paragraph onto the image. The card already shows your title and description.
• Files over 5 MB, which slow down preview rendering.

If your old preview is wrong after you fix the tags, that is almost always LinkedIn's cache. Run your URL through the LinkedIn Post Inspector to force a fresh crawl and confirm the new image, title, and description.

Make one in the editor

You do not need design software to ship a sharp LinkedIn image. FreeOGImage runs entirely in your browser: no signup, no watermark, and nothing is uploaded to a server.

1. Open the editor with the editorial template.
2. Type your headline, then adjust the background, fonts, and optional logo.
3. Keep the standard 1200x630 / 1200x627 landscape size so it fits the LinkedIn card.
4. Export the PNG, host it at a public HTTPS URL, and point og:image at it.

A strong LinkedIn preview is one well-sized, on-brand image plus a few meta tags. Set it up once and every link you share will look like it belongs in a professional feed.

Make your LinkedIn image now and ship a preview people actually click.